The presentation of the New Mini Electric!
This project was really fun, the app had to play 9 videos synchronously for the initial reveal of the car, then the user, who previously registered for the event, was given a key-fob that he would use to tag on the NFC reader and see their info and statistics on 4 animated screens:
– welcome screen with their name;
– time needed to charge the car based on their daily use;
– annual saving using the Mini Electric instead of their current car;
– a map showing the closest charging stations to their home.
The video below shows a test of the experience.
Below other pictures taken during the install and testing the app.